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Website Content Framework

Website Content
Intake Generator

Fill in your client details below, then click Generate Markdown to produce a ready-to-use intake.md file. No data is sent or stored — everything happens in your browser.

Need the Social Media intake instead? Switch to Social Media Intake →

Copy the generated output and save it as intake.md in your Claude project's inputs/ directory, then run /intake to validate and begin research.

Required Fields Required

The official name of the company or brand

What they do, in 1–3 sentences. Include products/services and market position if known.

The industry they operate in and/or a description of their ideal customer profile

Optional Fields Optional

Path to logo file (PNG or JPG) for the .docx export

If blank, /intake will search for it

Define the scope of work. Use indented markdown list format. Leave blank to use the default structure.

Brand guidelines, project goals, known competitors, tone preferences, anything else relevant. Reference other files in inputs/ by name.

Content Direction Optional

Leave blank to let /brand-discovery determine the best fit from research.

Choose one or select multiple to describe a blend

Choose the narrative structure that will shape the site’s storytelling

What makes this brand’s perspective genuinely different? A contrarian take, a specific origin story, a category-creating POV, an underdog position, a surprising proof point.

Origin story details, founding moment, pivotal turning points, customer transformation stories, proof points to build into the narrative.

No data is sent or stored. Everything happens in your browser.

Generated — intake.md

Save as intake.md in your project directory alongside other inputs/ files, then run /intake to validate and begin research.