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Social Media Framework

Social Media
Intake Generator

Fill in your client details below, then click Generate Markdown to produce a ready-to-use intake-social.md file. No data is sent or stored — everything happens in your browser.

Need the Website Content intake instead? Switch to Website Intake →

Copy the generated output and save it as intake-social.md in your Claude project's inputs/ directory, then run /intake to validate and begin research.

Required Fields Required

The official name of the company or brand

What does the organization do? Who do they serve? 1–3 sentences.

Be specific — include location if local business

Demographics, psychographics, key use cases

Select all platforms this client will be active on

Optional Fields Optional

Path to logo file for the exported deliverable

Brand website URL if one exists

Enter profile URLs or handles, or leave blank if not active on that platform

List competitor names or URLs — or leave blank for research to discover

What should social media achieve? Be specific.

Any additional audience segments beyond the primary

Content Creation Resources Optional

Helps the framework tailor production guidelines and post format recommendations to what’s actually achievable.

Time, budget, seasonal, or logistical limitations that will shape the content plan

Anything else relevant to the research and content strategy

Content Direction Optional

Leave blank to let /brand-discovery determine the best fit from research.

Choose one or select multiple to describe a blend

Choose the narrative structure that will shape how individual posts and campaign arcs are built

What makes this brand’s perspective genuinely different? A contrarian take, a specific origin story, a category-creating POV, an underdog position.

Origin story, founding moment, memorable customer stories, proof points, or recurring themes to build into the content arc.

No data is sent or stored. Everything happens in your browser.

Generated — intake-social.md

Save as intake-social.md in your project directory alongside other inputs/ files, then run /intake to validate and begin research.