Your content strategy, expedited.
Research to deliverable.
In hours, not weeks.

A structured Claude Code AI workflow that runs 50+ web searches, writes research-backed copy, enforces your client's brand voice, kills AI-sounding language, and exports a formatted .docx — all from a minimum of 3 inputs.*

Get the Framework → Built for freelancers and small agencies doing real client work.

complete-content-strategy-framework

$ /intake

✓ Client validated · Web presence discovered · Workspace initialized

$ /industry-research

✓ 12 searches · 14 vocabulary terms · 6 pain points · 3 trends

$ /competitor-analysis

✓ 7 competitors · 4 table stakes · 3 positioning gaps identified

$ /website-copy

✓ 10 pages written · 8,400 words · brand voice enforced

$ /social-schedule

✓ 4-week calendar · 14 posts · platform-specific captions written

$ /export

✓ website-content.docx + social-schedule.md · ready for handoff

Results:

Brand Research • Website Copywriting • Social Media Content • Blog Posts • Case Studies • and more • Brand Research • Website Copywriting • Social Media Content • Blog Posts • Case Studies • and more •

The problem

You already know this workflow is broken...

Day 1–3

Research

You're reading competitor sites, scanning industry reports, pulling testimonials from Google reviews, trying to figure out how their customers actually talk about the problem. You've got 30 tabs open and a Google Doc full of half-organized notes.

Day 4–7

Writing

You start the homepage. Rewrite the headline four times. Move to the About page. Realize you don't have a clear brand voice locked down, so everything sounds slightly different. The Services page takes twice as long because the client's differentiators aren't obvious.

Day 8–14

Revisions

The client rewrites your copy. You rewrite their rewrite. The brand voice drifts. Somebody adds “leverage” and “streamline” and “holistic approach” back into the About page. The final version reads like every other website in their industry.

Day 15

Delivery

You paste everything into a Word doc, manually format it, add some notes for the designer, and send it off hoping nobody asks for another round.

Day 16+

“Can you do social posts too?”

The client asks for a month of social media content to support the launch. You're back at day one — different format, same broken research-to-output loop. No content pillars. No platform strategy. No schedule. Just another blank doc and another week of your life.

That's 40+ hours. For one client. Website copy and social content shouldn't each cost you a full work week.

There's a faster way that doesn't sacrifice content quality

The old way

3–5 days of manual research across competitors, audience, and industry
Writing from a blank page with loosely organized notes
Brand voice “defined” in a kickoff call and forgotten by page three
Revision cycles that drift further from the original strategy
AI tools that produce fluent garbage — grammatically correct, strategically empty
Social media tacked on at the end with no strategy, no pillars, no schedule
Copy-paste into separate docs and hope the formatting holds
40+ hours per project

The new (AI) way

50+ automated web searches across four research domains, cited and categorized
Copy written from competitor gaps, audience language, and brand intelligence
A 280-line brand voice document built from research, enforced across every deliverable
Quality gates that block progression until standards are met — no drift
90+ AI-flagged words caught and replaced in a zero-tolerance editorial pass
Website .docx + social media schedule exported from the same research base
~4 hours. Both deliverables.

How it works

Three inputs.* One research engine.
Two content outputs.

*3 is the Minimum, but we all know a little extra context sauce and direction always helps

Start with what you know...

You enter three things: the company name, a short description of what they do, and who they serve. That's it. The framework discovers everything else.

Organization Acme Design Co

Overview Brand identity and web design studio for B2B SaaS

ICP Series A SaaS founders rebranding after product-market fit

Research pipeline

Four structured phases run in sequence. Each one searches the web, organizes findings, and feeds the next phase.

Industry Research

Market vocabulary, customer frustrations, trends. 10-15 web searches. Every finding tagged with a copywriting implication.

→

Competitor Analysis

5-8 competitors mapped. Table stakes, positioning clusters, and the gaps nobody's filling.

→

Audience Research

15+ verbatim quotes from Reddit, reviews, and forums. Real language from real people.

→

Brand Intelligence

Press, reviews, testimonials, founder voice. Self-perception vs. market perception.

Content pipelines

Two output tracks, both running from the same research base. Every phase has quality gates — nothing moves forward until it's right.

Website Content

1. Brand Discovery 2. Information Architecture 3. Website Copy 4. SEO Optimization 5. Editorial Review 6. UX Audit 7. Design Brief 8. Formatted .docx Export

Social Media

1. Content Pillars 2. Platform Strategy 3. Post Calendar 4. Caption Writing 5. Hashtag Library 6. Posting Schedule 7. Schedule Export (.md)

What you get

Everything inside the framework

Skills

9 for website copy, 6 for social media, 14 shared across research. Each one is a complete workflow phase — type a command, get structured output.

Specialized Agents

Website: researcher, IA architect, copywriter, SEO specialist, editor, UX writer. Social: platform researcher, competitor analyst, audience strategist, brand synthesizer, and more.

Content Templates

Web section patterns (hero, features, FAQ, pricing) plus 14 social post formats: Reel Short, Reel Medium, Direct-to-Camera, Montage, FAQ Carousel, Guide Carousel, LinkedIn Doc, Story Poll, and more.

90+

AI Word Filters

“Leverage,” “streamline,” “robust,” “seamless,” “holistic,” “In today's world,” and 80+ more. Zero-tolerance enforcement.

SEO

+ GEO Optimization

Traditional on-page SEO plus optimization for AI search engines — Google AI Overviews, Perplexity, ChatGPT. Entity clarity, factual density, citation-worthy formatting.

280+

Line Brand Voice Doc

Voice attributes with calibration examples. Tone spectrum across 7 contexts. Messaging hierarchy. Built from research, enforced across every page.

Formatted Exports

Website content as a 2-column .docx with design notes — ready for your designer. Social media as a structured .md schedule with captions, hashtags, and posting times.

.md

Fully Customizable

No code. Every rule, banned word, section pattern, and standard is a plain markdown file. Edit anything. Changes take effect on the next run.

Works everywhere

One framework. Every platform.

Built entirely in plain Markdown — the open standard every major AI tool already understands. Drop it in, upload it, or paste it.
No proprietary lock-in.

Claude Code

Drop in

.claude/skills/

Copy skill files into your project’s local directory. Skills become available instantly on the next run.

Claude Desktop

Upload as skills

Settings → Skills → Import

Upload individual skill files through the Claude Desktop settings panel to use them in any conversation.

Cursor

Add to rules

.cursor/rules/

Drop skill or agent files into your project’s .cursor/rules/ folder and reference them as Cursor rules.

Codex CLI

AGENTS.md

Paste or reference framework content in your project’s AGENTS.md file. Codex reads it automatically on startup.

Gemini CLI

GEMINI.md

Add framework instructions to your project’s GEMINI.md config file. Loaded as persistent context for every session.

ChatGPT

Paste or Custom GPT

System prompt → GPT Builder

Paste skill content directly into any conversation or build a Custom GPT with the full framework baked in via GPT Builder.

Gemini

Upload to Gems

gemini.google.com → Gems

Create a custom Gem and upload framework skill files as context documents for a persistent, reusable agent.

Any LLM

Copy & Paste

Any system prompt

Every file is plain Markdown. Paste any skill into any AI tool’s system prompt or context window and it works.

Plain .md files — zero proprietary format, zero lock-in. Works anywhere an AI can read a file.

See what comes out the other end

These are real deliverables produced by the framework — not mockups. The website content comes out as a formatted .docx: named sections, content on the left, design notes on the right. The social media schedule comes out as a structured .md file: content pillars, platform strategy, a full post calendar with captions, hashtags, and posting times.

website-content.docx

Download Sample Deliverable

But, Who Built it?

Someone who cares about content...

I'm Kristopher Ray Bolleter, current freelancer and former creative director at a small agency. I've been on all sides of the content creation pipeline — website copy, social media strategy, and everything in between — from writing it solo at 2am to managing a team delivering it on deadline.

The research phase always killed me. Three days of digging before I could write a word. And when AI tools showed up, they made the writing faster but the output worse. Fluent, confident, and completely generic. Every homepage sounded the same. Every social calendar felt like it was written for no one.

So I built the workflow I wanted. Not a prompt. Not a template. A structured system where a single research pass feeds both the website copy and the social media calendar — with quality gates, brand voice enforcement, and an editorial pass that catches the exact words and patterns that make content sound like it came from a machine.

This is the same framework I use for my clients, and now you can use it too.

What people are saying

Early users, real feedback

“I ran the full framework on a client project the same week I bought it. The research phase alone saved me two days. The deliverable looked like something a team produced, not a solo freelancer.”
Alex R. Freelance Copywriter

“The brand voice document is worth the price alone. 280 lines of calibrated voice guidelines built from actual research — not a questionnaire the client half-filled out. My copy has never been this consistent across pages.”
Morgan T. Content Strategist

“We integrated it into our agency workflow for small-to-mid website projects. What used to take a strategist and a writer two weeks now takes one person a day. The .docx export goes straight to our designers.”
Jamie L. Agency Director

Pricing

Choose your starting point

Launch pricing — Until April 1, 2026

--d : --h : --m : --s

Complete Framework Download

$197 $147

one-time purchase

Both frameworks — both templates
Website Content + Social Media Schedule
16 skills, 10 agents, 25 section patterns
1 year of free updates
Quickstart documentation
Video Tutorials

Get the Framework →

Best for freelancers and teams comfortable with the command line.

Recommended

Framework + Guided Setup

$997 $697

one-time purchase

Everything in Framework, plus:
Live 1:1 session (60 minutes)
Claude Code environment setup on your machine*
Framework installation & configuration
Guided walkthrough of your first real project
30 days of async support via email

Book Your Setup Session →

Best for anyone who wants to skip the learning curve entirely.

Enterprise Integration

Custom

scoped per engagement

Everything in Framework + Setup, plus:
Custom integration(s);
Slack, Telegram, Monday, Clickup... etc.
Custom API integrations
Workflow architecture consulting
Team training & onboarding
Custom agent & skill development
Ongoing support & optimization

Let's Talk →

Best for agencies embedding this into their project stack.
*Claude Code is required for the Guided Setup

FAQ

Common questions

Does the output sound like AI?

That’s the first problem this framework was built to solve. The editorial pass enforces a zero-tolerance policy on 90+ AI-flagged words and phrases. Every instance is caught and replaced with something specific. The copy is written from verbatim audience language mined from real forums and reviews, not from generic patterns. The five-pass editorial review scores voice consistency, checks for AI structural patterns, and enforces active voice above 90%.

Do I need to know how to code?

No. The framework is pure markdown configuration. You type commands like /intake and /website-copy in your terminal. If you can navigate to a folder and type a command, you can run this. Tier 2 includes a live setup session if you want a guided start.

What about my client's unique brand voice?

The framework doesn’t apply a generic voice. It discovers and codifies each client’s voice through research — analyzing their existing communications, press, reviews, testimonials, and founder voice. The output is a 280-line brand voice document with specific attributes, calibration examples, and tone spectrum. Every subsequent page checks against this document.

What is Claude Code?

Claude Code is Anthropic’s official command-line tool for Claude. It runs in your terminal and can execute structured, multi-step workflows. This framework is built entirely on Claude Code’s skill and agent architecture. You’ll need a Claude account with API access to use it.

Can I customize the output?

Everything is plain markdown. Want to add words to the avoid list? Edit one file. Want to change section patterns? Edit another. Want to adjust SEO targets, page type standards, or export formatting? Each one is a separate markdown file. Changes take effect immediately on the next run.

What if I already use ChatGPT or other AI tools?

Most AI writing tools give you a chat window and a prompt. This is a structured workflow with 16 coordinated skills, 10 specialized agents, quality gates that block progression, and living documents that accumulate state across phases. The research pipeline alone runs 50+ web searches. The difference isn’t the AI — it’s the architecture around it.

How long does a full project take?

The research pipeline runs in under an hour. The copywriting pipeline takes 2-3 hours depending on site size. Total active time is typically 3-4 hours for a standard website (8-12 pages). Compare that to 40+ hours of manual work.

What does "1 year of free updates" mean?

The framework is actively developed. When new skills, agents, section patterns, or improvements are released, you get them for free for one year from purchase. Updates are delivered as new versions you can download.

Website copy and social content
don't have to eat your week.

Research to deliverable in hours, not weeks — website content and a social media schedule, both backed by real intelligence and neither reading like a machine wrote it.

Get the Framework → One purchase. Full framework. One year of updates.

Your content strategy, expedited.Research to deliverable.In hours, not weeks.